What is Your Reputation?

Reputation is an intangible asset that helps companies attract resources and talent, develop a sustainable competitive advantage, and drive long-term profitability. Reputation is a key generator of the share price value of a company over and above its book value.

Corporate reputation is what is perceived and believed by stakeholders about a company. Reputation is formed in the intersection between what a company says about itself and the perceptions of its actions by stakeholders.

"Reputation is founded on the Group's record, the judgement and experience of third parties and the views they form about our activities and the actions of our employees. Our reputation is not the result of what we say about our aspirations." – Mark Ware, BP